Building Your Business on Solid Ground
We work alongside early-stage companies to create financial structures that actually make sense for where you are now and where you're headed next.
Getting Your Numbers to Tell the Right Story
Most startups don't fail because of bad ideas. They run into trouble when the financial side doesn't match up with what's actually happening in the business.
We've seen companies with solid traction struggle because their cash flow planning assumed steady growth when reality was more seasonal. Or teams that built budgets around traditional models when their customer acquisition pattern was completely different.
That's where we start. Not with spreadsheets and formulas, but by understanding how your business actually operates and what keeps you up at night. Then we build financial frameworks that support your specific situation.
What We Actually Do Together
Think of this as building financial infrastructure that grows with you. We're not handing you a template and wishing you luck.
- Financial modeling that reflects your real business cycle, not some theoretical version of how startups "should" work
- Cash flow planning built around your actual revenue patterns and expense timing
- Runway calculations that account for the lumpy nature of early-stage income
- Scenario planning for different growth paths so you're ready when things shift
- Regular reviews where we adjust based on what's happening, not what we predicted six months ago
Real Examples
SaaS Platform
Helped a subscription service adjust burn rate planning when enterprise deals took longer than expected. Extended runway by restructuring payment terms with vendors.
E-commerce Startup
Built inventory financing model that accounted for seasonal demand spikes. Avoided stockouts during peak season while keeping cash reserves healthy.
Tech Services
Created pricing structure that balanced project-based and retainer income. Smoothed cash flow volatility by 40% over eight months.
Core Areas We Focus On
Fundraising Preparation
Getting your financials investor-ready isn't about making everything look perfect. It's about having clear, defensible numbers that show you understand your business.
We help you build the financial narrative that explains where you've been and where the money will take you. Including the parts that didn't go according to plan—investors expect that.
Growth Stage Planning
Scaling changes everything about your financial picture. What worked at $50K monthly revenue creates bottlenecks at $200K.
We work through the financial implications before you hit those growth points. Hiring plans, infrastructure investments, working capital needs—all mapped to your expansion timeline.
Unit Economics
You need to know what each customer, project, or transaction actually costs you. Not just in obvious ways, but in time, opportunity cost, and operational drag.
We dig into the real numbers behind your revenue. Sometimes that means changing pricing. Sometimes it means changing which customers you pursue. Always means better decisions.
The Partnership Approach
We're not consultants who drop a report and disappear. This works as an ongoing relationship where we're checking in regularly, adjusting as your business evolves, and available when unexpected situations come up.
Because they will come up. A major client who wants to prepay. A competitor raising prices across the market. An opportunity to acquire a smaller player. These moments need financial thinking fast, and you shouldn't have to figure them out alone.
How We Work
Initial deep dive into your current financial state, then regular working sessions where we review what's changed and what needs adjusting. You get direct access between sessions for urgent questions. Everything stays flexible because startup reality doesn't follow a schedule.